Consumer Behavior in Marketing: Models, Psychology & Digital Trends (2026 Guide)
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Consumer behavior refers to how individuals or groups select, purchase, use, and evaluate products and services. It integrates psychology, economics, sociology, and data analytics to explain how and why buying decisions are made.
Consumer Behavior: Meaning, Models, and Market Applications
Consumer behavior refers to the processes individuals or groups use to select, purchase, use, and dispose of products, services, experiences, or ideas. It integrates insights from psychology, economics, sociology, and behavioral science to explain how…
Consumer Behavior: Data-Driven Insights, Models, and Marketing Applications
Consumer behavior examines how individuals and groups select, purchase, use, and evaluate products and services. It combines insights from psychology, economics, sociology, and analytics to explain decision-making patterns and purchasing outcomes.For…